Frontend Developer

Hi, I'm Eduardo Franco

7 years building high-performance ecommerce experiences for GAP and Williams-Sonoma. I specialize in scalable component-driven applications, design systems, and conversion-focused UI.

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Eduardo Franco smiling in black suit

About Me

I'm a senior frontend developer with 7 years of experience building and scaling ecommerce platforms for some of retail's most recognizable brands. I work at the intersection of engineering and design — embedded alongside UX/UI designers and project managers to ship experiences that are as thoughtful as they are performant.

At Williams-Sonoma, I was the lead developer on the design system, translating Figma tokens into a shared component library and componentizing Tailwind utility classes into reusable, composable primitives adopted by 5 product teams. At GAP Inc., I partnered closely with design and product to build A/B testing infrastructure and improve checkout completion rates through conversion-focused UI iteration.

I'm currently open to full-time roles and 1099 contract engagements through my consultancy, Franco Web Consultants LLC. If you're a product-led company that takes its frontend seriously, let's talk.

  • San Francisco, CA (open to remote)
  • 7 years experience
  • Ecommerce & retail specialist

Work Experience

Senior Frontend Developer / Design System Lead

Williams-Sonoma, Inc.

Apr 2023 – Present San Francisco, CA (Remote)
  • Integrated AI-assisted coding tools into the design system lifecycle, reducing boilerplate production for cross-brand components by ~30%.
  • Spearheaded the development of a multi-brand design system architecture, ensuring accessibility (AAA) and performance parity across 8 retail brands.
  • Directed a critical upgrade of Tailwind CSS from v2 to v3, utilizing automated refactoring scripts to maintain consistency across global brand sites.
  • Acted as the final reviewer for the Williams-Sonoma Design System; managed the internal style guide using Storybook to bridge the gap between UI/UX and engineering.
Vue TypeScript Tailwind CSS Storybook Sass AI Tooling

Web Content Developer

GAP Inc.

May 2021 – Feb 2023 San Francisco, CA
  • Modularized Athleta Online's marketing content using React, creating high-performance templates that increased site flexibility and user engagement.
  • Streamlined deployment pipelines using Jenkins and the Stitch Design System, optimizing mobile responsiveness and cross-device functionality.
  • Engineered personalized frontend experiences based on regional data and customer segments, driving higher conversion for cardholder-specific campaigns.
React JavaScript (ES6+) Jenkins Stitch Design System Salesforce

Front End Developer

Exploratorium

Mar 2019 – May 2021 San Francisco, CA
  • Designed and optimized interactive educational websites, managing content via Drupal CMS and improving media load times for SEO and user retention.
  • Leveraged Google Analytics and Salesforce data to iterate on UI features, resulting in measurable improvements in customer engagement and search rankings.
JavaScript Drupal Google Analytics Salesforce HTML/CSS

Skills & Tech Stack

Languages

  • HTML5
  • CSS3
  • JavaScript (ES2022+)
  • TypeScript

Frameworks & Libraries

  • React
  • Vue
  • Next.js
  • Redux
  • React Query
  • Sass / SCSS
  • Tailwind CSS

Tooling & Infrastructure

  • Webpack
  • Vite
  • Jest
  • Cypress
  • Storybook
  • Git / GitHub

Ecommerce & Platforms

  • Shopify
  • Salesforce Commerce Cloud
  • Optimizely (A/B Testing)
  • GraphQL
  • REST APIs

Design & Collaboration

  • Figma
  • Design Systems
  • Accessibility (WCAG 2.1)
  • Core Web Vitals
  • Agile / Scrum

Let's Work Together

Open to senior frontend roles and 1099 contract work through Franco Web Consultants LLC. If you're building something great, I'd love to hear about it.

edfrancodevelopment@gmail.com LinkedIn
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